Enter your average job value, weekly enquiries, estimated missed-enquiry percentage and usual conversion rate. The calculator estimates revenue at risk per week, month and year.
The calculation: weekly enquiries × missed-enquiry percentage × conversion rate × average job value. Monthly estimates use four weeks; annual estimates use 52 weeks.
This is potential revenue at risk, not proven lost sales or profit. Some callers return, some enquiries are unsuitable, and better follow-up will not recover every opportunity.
Start by measuring unanswered calls and response times. Then consider missed-call follow-up, clearer ownership of enquiries and CRM and lead management to help your team respond consistently.