Practical advice for better growth
Ideas you can use to get found, win more of the right enquiries and make the work that follows easier to manage.
Latest articles
Explore clear, practical guidance on marketing, websites, lead follow-up, CRM and useful AI.
Ways to be more interactive on social media
Seventy per cent of marketers say interactive content is more effective than static content in engaging visitors or prospective clients. This blog is about how to
5 tips for your website
Your website should be the focus of your digital marketing strategy. It is where links from your social media channels, email campaigns, and Pay per Click (PPC) advertising should lead
Quick tips on using social media effectively
Social media can be a cost-effective way to reach your target audience. Once you have worked out the right social channels for reaching your audience
Boost your email marketing campaigns
Email marketing may feel as though it is being replaced by social media as a marketing channel, but if you want a better Return on
Help with Lead Generation
At Smart Cow Marketing, we have plenty of free resources which can help you improve your lead generation including our guide; ‘The 30 Greatest Lead
LinkedIn hashtags
Hashtags are a staple of social media channels such as Instagram and Twitter to help extend reach or say how you feel in a fun
Part 2: Social media channels for businesses
As we mentioned before on our previous blog, it’s important that both large and small businesses use the social media channels that’s appropriate for their
Part 1: Social media channels for businesses
There are 420 billion active social media users. Taking this into consideration, it’s important for businesses, large or small, to use the social media channel